Why Every Business in Nigeria Needs a Website?

A website is a modern marketing tool for businesses that want to thrive in any sector online.

It’s quite unbelievable that even in this tech age, many small businesses are yet to see a need to have a viable website.

The recent trend among customers is to do their due diligence by researching the authenticity of a service provider or business before they eventually decide to patronize. 

Some small business owners are still of the view that a business website is not proprietary to their marketing strategy since they have their social media channels advertised.

One of the proven and cost-effective ways for modern-day businesses to achieve a strong web presence for their brands is by having an elegant and functional website to meet the needs of their businesses.

An aesthetically-pleasing website that functions greatly has so much impact to add to your business as an entrepreneur.

I understand it’s not the fault of small business owners who do not consider getting a website.

Many of them have had horrible experiences with half-baked web designers, and some have lost more than a few websites to hackers and careless web developers.

Some others are of the view that they are not tech-savvy enough to manage a business website, so they don’t bother getting one.

In some other cases, it’s the huge price tag that puts off most entrepreneurs.

Whatever the case, I have some music to your ears; you can create a simple, yet impactful business website on a pocket-friendly budget.

I’ll show you how in a bit, but just before that, let me intimate you with some good reasons a website is a must-have for your small business in Nigeria:

Appear credible & Trustworthy

Any day, any time, the pros of investing in a proper website for your business outweigh the cons. 

An engaging website that is well-designed will put your business on track to becoming an industry authority.

Businesses leading the industry are concluded to be the ones with a web presence by customers.

Such businesses are perceived to be more credible than their competitors who do not have websites.

A website is one of the factors used by prospects to judge the credible stance of a business.

There are competitors in every sector and industry, and to stand out from the fierce competition, you need an engaging and user-friendly website.

However, your website must communicate your brand’s values and unique offerings in a simple and clear manner.

A horrible situation it is for any business when prospects change their mind about patronising a business just because they aren’t sure of the legitimacy of such business.

A website can help you make a huge brand statement, increase your chances of conversion by attracting more organic traffic, and make a lasting first impression on your audience. 

Branding

To keep ahead in a revolutionary online world, it all starts with effective branding.

Reliance on social media can strip off your brand’s voice and make it unheard among the crowd of providers.

That’s because there are tens, if not hundreds of businesses offering the same service as yours on social media.

While this is a good thing for prospects as they have numerous choices, you want to be something other than that brand that gets patronized by chance. 

Positioning your business online via your website will help to interface with other prospective customers who would prefer to take their time to do their research to form their opinion of the best provider to patronize.

The process of branding your business is far from being complete without a website.

A website will give you ample online real estate to show the human side of your business, tell your brand’s story, and provide reliable information about your business’s potential customers online.

Generate Leads & Conversion

This next one will interest you more because every business cares about its cash flow and revenue, and that applies to your business too.

Businesses that have functional websites can increase their chances of attracting new leads and converting them into customers.

A website will help your business to be found on a global scale. 

Let me use myself as an example. I have serviced numerous clients from over 8 countries as a web developer, even when I’ve not been to those countries personally. They Google-searched a keyword online, my website was recommended as the top source of information for their keyword, and they decided to use my service.

You just need to be found online with a clear product or service offering.

Your website will make sure that your prospects are not struggling to contact you to get started since you already have all the necessary information available. 

Understandably, a website comes with a price tag, but it’s worth every investment when it is used correctly as a tool for creating awareness about your business.

As a marketing tool

A website is one important tool that should be in the marketing arsenal of every business. This cannot be too emphasized!

Digital marketing is a cost-effective strategy for businesses that want to harness sustainable growth and generate leads.

You can drive tons of traffic from paid campaigns, social media, and other touchpoints to your website, where the conversion of leads takes place. 

Websites are like babies; the more you feed them with great content, the more targeted traffic you attract, and the better they grow. 

Let me boast a little bit:

I have not run a single paid ad to my service website for 6 years, and that’s because we were able to drive consistent 40k organic monthly traffic from Google and social media to our website through our business blog. 

A website is not only for running an ads campaign; you should have it as part of your business asset from day one. The earlier you have a website, the better it is for your business.

To interface with customers 

Websites can help you save considerable time and effort in managing your customer’s needs. Simple, frequently asked questions like “Where is your office? and “How much is it?” “How do I get started?” can be answered easily on your website, which is available 24/7/365 days a year.

That way, you can confidently focus on other core aspects of the business to improve productivity daily while your website serves as your new customer service or virtual assistant.

Once you have as many as possible quality pages that address all the concerns of your prospective customers and existing ones, it reduces your workload of having to interface more with customers on basic inquiries that can be monotonous.

Web positioning & SEO

A website designed with SEO in mind has a better chance of ranking on Google, thus attracting targeted and potential customers for the business.

People these days tends to google-search for just about anything, tailoring your web pages to address some of the searches related to your business is one golden method to attract more customers to your busines consistently.

This, in a nutshell, is how I got over 10k customers organically from my service website in the last six years, and you, too, can do the same.

Building your Website on a Budget

You can save considerably on designing a website for your business without trading that off for a quality website design. I promised to show you how to go about this in the early section of this guide.

One of the smart ways you can save money when building a website is to purchase your own web hosting and domain yourself and then have a web developer or designer create a website and host it there.

This is a cheat sheet to save on the overall cost of bringing the website to live and also make sure you have access control of your website from day one of developing it.

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