10 TikTok Business Ideas to Make Money in Nigeria

Nigeria’s digital space keeps expanding and one of the most popular platforms contributing to this is TikTok.  The short-video platform according to stats from over the internet is used by over 18 million active users from Nigeria and still counting.

TikTok is more than a platform built for just expressing dance moves and participating in dance challenges or comedy skits like it used to be at inception. The platform has rapidly evolved to a dynamic marketplace and social media touchpoint where smart minds deploy creativity to meet commerce.

Savvy entrepreneurs have soon discovered that TikTok is a goldmine waiting to be tapped. The question now is how to explore the platform profitably for business in Nigeria. In this blog post, we will highlight some actionable ideas that you can harness, as well give some real-world examples and strategies.

1. Content Creation & Influencer Marketing

The opportunity that abounds here is numerous. Today, brands across different sectors and spectrums are seeking influencership to promote their offerings. It is difficult to gloss over the activeness of the Gen Z and millennials on the platform and now using them as a bridge.

Anyone who build an audience from creating engaging content; be it lifestyle hacks, business consulting, tech reviews, or motivational snippets and so on can easily monetize their presence on the TikTok platform.

The plan is to grow a platform made up of a very niched down audience (e.g., beauty, weight loss, fitness, or finance), then form partnership with brands for sponsored posts. Nigerian influencers like Dimma Umeh (beauty) and Mr. Macaroni (comedy) earn millions of naira monthly through landing brand deals.

A pro tip, would be to start by posting consistently, create amazing contents using some trending sounds and tunes to engage with followers. Once you hit 10k followers, Nigerians can yet apply for the TikTok’s Creator Fund for extra revenue. So you might consider alternative monetization methods such as going live to sell a product or build an active community where you can earn coins from your discuss.

2. TikTok-Driven SME Promotion

One of the major challenges of Small businesses in Nigeria is visibility. TikTok offers a low-cost way to showcase products to millions of people, no matter your class of business.

You can make millions monthly from coming live to sell product such as cowhide, designer thrift bags for ladies, women fashion etc. You can also make some 15-second videos of cake decorating if that is what you do. Furthermore, you can be getting as much as 10 to 100+ weekly sales if you are consistent enough with your content schedule.

You can expand your side hustle to a full-time business and even quit your 9 to 5 job to fully concentrate on your budding business.

3. TikTok Fashion Stores

The Nigeria fashion industry is rapidly exploding and stats have it that the market is currently worth over $4.7 billion. Considering the algorithmic flow of TikTok given its visual nature, you’d agree with me that the platform is ideal for showcasing trendy fashion styles.

If you are a professional fashion designer or tailor, you can start by creating your own business page on TikTok, for example NigerianFashionHub to model affordable Ankara outfits.
To scale this a lot faster, you can partner with tailors or vendors for commissions on sales or even have your own fashion studios where these dresses are elegantly quilted for sale.

You can gain a ton of followers in 3 months by posting “N15k Workwear Ideas” and linking to your ecommerce or Shopify store where they can make a purchase.

4. Educational Content & Skill-Sharing

Nigerians have a dire hunger for deployable knowledge, from tech skills to language tutorials. TikTok’s “EduTok” trend makes learning snackable for them.

Some niches to consider if you are considering launching into content and skill sharing on TikTok include, Web development, Software development, Machine learning, Crypto technology, and Japa Tutorials. Language classes for teaching Yoruba or Igbo in 60-second lessons.

You can sell eBooks, offer premium courses, or partner with marketplaces like Selar.

5. Affiliate Marketing

Affiliate marketing has to do with promoting third-party products e.g., gadgets, books and earn commissions for every sale via your TikTok link. Affiliate marketing in Nigeria is a big challenge, especially for the inexperienced, but it is doable.

You can sign up on affiliate marketing platforms on Selar, then create reviews on budget-friendly tech gadgets (e.g., power banks) and uses your Selar affiliate links. You can make over ₦200k monthly from clicks realised through your link.

6. TikTok Consulting for Businesses

Many Nigerian businesses don’t know how to leverage TikTok optimally. One of the many opportunities on the platform is to offer your expertise as a consultant. Depending on your professional skills, you can dwell on Content strategy and trend analysis, Hashtag research and viral video scripting, Analytics reporting, business compliance, toolkit, and lots more.

7. Comedy Skits & Branded Entertainment

Nigerians are big on entertainment, aside the well expanded music industry, Nigeria’s comedy industry is one of the best in the world both for stand-up comedy and Internet based comic creators.  I’d say without mincing words that Comedy is Nigeria’s favourite pastime.

Brands pay big to feature in viral skits of creators with established audience base. A tip to success would be to keep your contents unique and relatable. Approach your content from the angles of emotion, real life experiences.

I mean, think along the lines of Lagos traffic jokes, family drama, street goings etc.

8. Real Estate

There are opportunities in the real estate space as well as the interior design tour space. You can tell that Nigeria’s real estate market is booming and lately i see more of interior videos and real estate videos on TikTok. You can leverage the platform to showcase your properties or DIY home makeovers.

A few tips that may help with making this type of content would be, post 360-degree videos of flats for rent/sale, partner with agents for a commission on leads. Use sponsored posts (e.g., paint brands) to reach out to even more audience interested in your industry.

9. Health & Wellness Coaching

Fitness coaches, nutritionists, and mental health advocates can build authority through TikTok. It is evident that many Nigerians are being conscious about leading a healthy life. A good example of someone doing this is the Doctor of the Future on Facebook. You can replicate this idea on Tiktok provided you’re a trained and licensed health professional.

You can create customised meal plans and workout guides for people to purchase, host different paid live sessions for those who want to be active daily (e.g., 30-Day Glow Up Challenge). You can also form a partnership or affiliate ship with top brands in your industry, for example supplement brands such as GSK.

10. TikTok Ads Agency

You can start your Ads agency on TikTok, where you offer support to small businesses that are seeking to create viral-worthy ads on the platform. For this, you need to have spent some quality time on the platform doing lots of experiential ads testing on the platform to Many companies lack the creativity to stand out.

You can offer services such as sales copywriting, Scriptwriting, filming, and editing TikTok ads. Helping your Clients to create targeting strategy to reach their ideal demographics, do some A/B testing ad variations to help fine-tune their audience persona and lots more.

You can make as little as N50k to ₦500k per campaign, depending on how much of good results you can drive home to your clients.

Final Tips to Succeed on TikTok in Nigeria

1. Authenticity Wins not just on Tiktok, but everywhere on the internet. People will always connect with real, unfiltered content. So deploy your strength into making a good number of those.
2. Leverage Trends this is needful to add a local spin on viral challenges (e.g., #GberaChallenge for Lagos hustlers).
3. Collaboration is also very important, it exposes you to a wider audience in your niche or industry, partner with other creators to cross-promote, you can come on their live as a guest participant
4. Analyze your performance using the baked-in TikTok Analytics tool to refine your strategy as you proceed.

Conclusion

TikTok isn’t just an app; it’s a gateway to financial freedom for Nigerian entrepreneurs. Whether you’re a stylist in Aba, a tech guru in Abuja, or a comedian in Lagos, there’s a niche waiting for you.

You can start small, stay consistent, and watch your hustle go viral. As the Yoruba proverb says, “Iṣẹ́ l’oògùn ìṣẹ́.”—diligence is a sure antidote to destitution.

Begin your TikTok empire today and you scale further and need a website, we’d be your darling web hosting companion to birth a functional and conversion-focused website for your business.

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